Condo marketers define our neighborhoods

It must be a slow news week if this is front page news for the PI, Naming sections of Seattle … again?

Ian Cohen’s advertising agency recently moved to Fifth Avenue — the heart of what condo marketers and breathless real estate blogs call “Midtown” Seattle.

Micro-neighborhood names have proliferated as residents colonize new parts of downtown and developers strive to set their projects apart.

There’s the “Park District” near Olympic Sculpture Park, South Lake Union’s “Gateway District” anchored by Whole Foods, and the “West Edge” campaign still trundling along after six years.

This really strikes a cord with me as we work on new neighborhood features for Redfin and we all argue about what the outline for Capitol Hill or Belltown should be. Everyone has a different opinion and no one agrees.